Design: User Experience Strategy Is About Inventing The Future
14.09 12:00 - Design: User Experience Strategy Is About Inventing The FutureUser experience "encompasses all aspects of the end-user's interaction with the company, its services, and its products". And it is this very "user experience" that defines "...the customer's impression of the company's offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back." Photo credit: Miroslav Tolimir Increasingly, if your role has to do with communication strategy, branding, institutional identity or marketing, understanding what user experience is and how, by applying its principles, one can significantly improve a company ability to be "in touch" with its customers, its become more a necessity rather than just a need. "The key point is that within an increasing ...
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