Online Advertising: New Tactics, Metrics And Strategies To Increase Revenues And Traffic
11.09 15:15 - Online Advertising: New Tactics, Metrics And Strategies To Increase Revenues And Traffic"Internet advertising revenues in the US set a new record of $16.9 billion in 2006, according to the Interactive Advertising Bureau/PricewaterhouseCoopers Internet Advertising Revenue Report. That's a 35% gain over 2005, and the growth has continued this year: It hit another record of $4.9 billion for the first quarter of 2007, according to the most recent IAB/PWC report, a 26% increase over Q1 2006. Photo credit: MarketingCharts - Nielsen/NetRatings-AdRelevance In response, publishers increasingly are looking to ad-supported content as their primary revenue driver, adding more content outside their subscription barriers or doing away with premium content entirely. Even The Wall Street Journal, one of the most successful subscription-based businesses on the Web, is reportedly debating whether to drop its premium ...
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